video production
Indiana Pacers Go Viral!
Hoax? Aliens? Crop Circles? As part of a larger campaign that includes massive rubber shoe prints covering downtown Indy, this viral video alerts the public to a certain Indiana "phenomena" with one thing in common, the Indiana Pacers. With concept and script by Publicis, the effort has attracted 13,000+ views since its sudden appearance October 24th on Youtube.com. Posted under the title "worldunexplained.com" (which points to the Pacers home page), the video creates a sense of the unexpected and draws attention to the Pacers' first home game. Designed to look like an underground news report, mediumFUSION filmed, edited and scored this mysterious and effective two minute viral video.
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TITLE: Crop Circles, Strange Sightings, Hoax? |
LENGTH: 2:11 |
