Identity / Multi-Platform Branding
Musical DNA Gets an Identity
Musical DNA Software is launching some revolutionary concepts and products, bent on changing the way the world reads, writes and plays music. mediumFUSION was enlisted to provide a wide array of services to launch the company's inaugural branding initiative. Beginning with their distinctive helix logo, we created and produced promotional literature, a multimedia website, feature videos and designed an interactive tradeshow property for the '08 New York Toy Fair. From video shoots to sound design to graphic design to website programming, this multi-platform project firmly established Musical DNA Software as a player with the goods. The effort was featured on jumbotron video screens in Times Square and has resulted in a flood of interest for our clients and their amazing products. The entire identity package was referred to as "killer branding" by an Apple® marketing executive attending the NY show.
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TITLE: Musical DNA Software |
WEBSITE: MusicalDNASoftware.com |
